According to social media analytics company, Shareablee Inc, the Dodge brand is the number one mass-market car manufacturer on social media for the first quarter of 2016. Dodge was also ranked number throughout 2015.
To determine the positions of the top ten ranked automotive brands, Shareable measured the total number of social interactions captured on company posts to three major social media platforms: Facebook, Instagram, and Twitter. Dodge brand led all mass-market automakers, with 5.2 million actions, nearly doubling the number of actions achieved by the automaker in the second position.
The keys to Dodge's success in the world of the social media include the fostering of a strong community through the strategic leveraging of currently relevant moments in time, and frequent calls to action of user-generated content sharing via the hashtag #ThatsMyDodge.
“Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study, really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”
.@Dodge is a high-powered social media machine, says @shareablee https://t.co/Bf4uNEZH5J pic.twitter.com/5zkmG7XWqz
— FCA-North America (@FiatChrysler_NA) March 30, 2016